Better and Faster
Buying Decision Process
Customer Retention and Loyalty
New Market Entry
New Product Development
New Product Development Process
New Product Development Process Steps
New Product Launch
Product Life Cycle
Project Management Terms
Social Media Marketing
Social Media Strategy
Software Development Methodology
November 30, 2017
Glossaries of Product, Project, and Marketing terms:
Glossary of Email Marketing Terms - Part I
Glossary of Email Marketing Terms - Part II
Digital Marketing Jargon Explained - Part I
April 27, 2017
Do you appreciate the abundant variety of Starbucks menu selections? If yes, then you are undoubtedly in good company.
As the holiday season approaches, an assortment of festive...
May 2, 2016
What is a Product Roadmap?
Roadmap n. [rōd-map]: A detailed plan to guide progress toward a goal; A map that shows the roads in a particular area.
Just as a map helps you reach your desired d...
April 23, 2016
Here is a list of 20 potential challenges that a company face when developing new products in the global economy:
Poor or inadequate product design or functions
Naming the product
March 28, 2016
Want to leave mediocrity behind? Want to choose greatness instead be like everyone else in the PM world?
There are many ways to achieve greatness. The role of a Product Manager varies from company t...
March 23, 2016
At first glance, Thing 1 (Project Management) and Thing 2 (Product Management) are nearly identical for all practical purposes including their aims and goals, but when you take a closer look, they are...
March 3, 2016
Here are some common Product Development termnologies:
A/B Testing (aka Split Testing): A method of comparing two versions of a webpage or app against each other to determine which one performs b...
February 19, 2016
A typical consumer goes through these five-step process before making a purchase decision.
These stages were first introduced by Engel, Blackwell, and Kollat in 1968. The stages are:...
The Ultimate Email Marketing Series
January 28, 2018
22 Types of Email Marketing to Increase Your ROI
January 18, 2018
How to Create an Awesome Email Marketing Calendar
January 2, 2018
How China is changing the future of shopping
December 23, 2017
All about Email Marketing Plan
December 16, 2017
A Step-by-Step Guide to Email Marketing
December 5, 2017
List of Glossaries at a Glance
The New Marketing Mix
November 9, 2017
12 Key Elements of Great Product Design
Top 12 Reasons New Products Fail
Multiplicity: All about Expanding your Product Line
Software Development (16)
Product Life Cycle (2)
Social Media (10)
Project Management (17)
Growth Hacking (22)
Product Development (24)
Product Management (7)
Mobile App (9)
Mobile Commerce (4)
Team Building (5)