12 Key Elements of Great Product Design
Design is everywhere!
It’s in the chair you sit on. It’s in the car you drive. It's in the smart device you are holding. It’s on that website you just visited. It’s on your box of cereal. It's on the shirt and shoes you’re wearing. It’s literally in everything you see and touch! It's no wonder companies are pouring hundreds of millions of dollars into product design.
Before we delve into what makes a great design, it is important to point out that product design creates the "image" of your brand identity.
Here are 12 essentials of great design:
1. Innovative - Innovative design can both be a break-through product or service, and a redesign of an existing product or service. The goal is to solve real-world problems, not just create gadgetry.
2. Functional - It effectively fulfills its intended goal or function. Great design makes a product useful.
3. Aesthetic - It immediately appeals to its users senses.
4. Intuitive - It explains itself and makes a user manual unnecessary.
5. Lucid - It involves as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Think clarity. Think simplicity.
6. Focused - It is the simplest possible working solution.
7. Honest - It communicates only the functions and values it offers. It does not attempt to manipulate buyers and users with false promises.
8. Unobtrusive - It should be both neutral and restrained, to leave room for the user’s self-expression. It is a means to an end, not the end itself.
9. Comprehensive - It is thorough down to the last detail. Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
10. Responsible - Great design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
11. Adaptive - It is nimble and progressive, so it can enthusiastically meet the demands of an ever-changing and evolving world.
12. Timeless - It builds on sustainability–the design and materials are durable and not just a trend. Waste and over-consumption is not a part of good design.
"The ultimate goal of design is not to reduce complexity, but to create the illusion of simplicity." ~ Unlisted