12 Things to Make your Mobile Users Happy
According to Mary Meeker's 2016 Internet Trend report, we are indeed living in a mobile-first world. People of all ages display an insatiable appetite for more data and video content consuming directly from their mobile devices.
Given the fact that mobile is here to stay, these are 12 things to include in your mobile design in order to put a smile on the user's face:
Speed! - Almost half of mobile users expect pages to load in 2 seconds or less, and 40% will abandon a page that takes longer than 3 seconds to load. Some would even argue that performance is more important than features and functionalities.
Responsive web design (RWD) - Go all-in on responsive to make pages that look great at any size. Don’t just design for a 320 pixel width. Like it or not – 176, 240, 320, 360, ~480-600 (landscape) are also common device widths.
Clear and focused content - Every page should have one central focus point. If people have to figure out how to use your site or app, they are likely to bail.
Appropriate font type and size - Make your default font size at least 14 px, so your users do not need to pinch and zoom to view the content.
Simple UX- Apply minimalist approach to design -- menus and navigation. Tip: Mobile users tend to swipe and scroll more than they tap.
Effortless and frictionless flow - Streamline any process down to 3 to 4 quick and easy steps.
Limit the number of images - Unless you are one of the image-driven sites such as Pinterest, Instagram, etc. Otherwise, follow the less is more model.
Wi-Fi or Beacons location-based services - According to Statista, location-based service users are forecasted to grow from 197 million in 2016 to 242 million in 2018 in the US. In other words, take notice!
Retain cross-platform search results and history - People move from device to device, you should make it convenient for mobile users to search for local places on their computers, and then return to that information on the go.
Extra button spacing or padding - Place a few pixels of padding around buttons or images that act as a link, so to help reduce unwanted clicks by users who tap the edge of an image accidentally.
Eliminate popups or refreshes- Mobile browsers do not normally support pop-ups. Steer away from them to avoid unpredictable results. Also, don’t have pages refreshing periodically to avoid filling the device limited memory.
Desktop version of a website - An app-only mobile strategy (i.e., no main website) can feel like being stranded on a deserted island without the refuge of a mainland!
"Success in business today requires real-time, mobile access to business opportunities." ~ Bob McDonnell