20 Key Elements of a Successful eCommerce Website

Here are the essential features that the best eCommerce sites have:

  1. Easy access (Login Page, Search Box and Shopping Cart) and navigate through your site on any device

  2. Fast and easy checkout in one click

  3. Clutter-free website layout and design

  4. Your hottest products or best sellers in the center stage

  5. An appropriate website design theme - Your website should convey the essence of your brand and should communicate the right message to your targeted audience.

  6. A variety of payment methods and options

  7. Offer the option to "Purchase and Pick-up" in your network of physical stores - It often can increase the average purchase value.

  8. A list of benefits of your products

  9. Clear and logical product categories

  10. Unbiased editorial reviews and ratings for products, along with details and descriptions

  11. Customer reviews with unfiltered ratings, opinions, photos, and videos

  12. Recently Viewed Items and Featured Recommendations

  13. Specific delivery information and returns policies - e.g. delivery tracking and arrival schedule

  14. Offer free shipping, special offers and product promotions (if you can absorb the cost)

  15. Frequently asked questions (FAQ) or Questions and Answers (Q&A) to provide additional information

  16. Be sure to include social media links

  17. 24x7 customer services and live chat

  18. Store locator and map (if you have physical stores)

  19. Mobile app download link (if it's available)

  20. Multi-language support

"You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”-Joel Anderson, Walmart CEO

#GrowthStrategies #eCommerce #SocialMediaStrategy #RetailBusiness

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