22 Types of Email Marketing to Increase Your ROI


"Signing up is a powerful signal of intent to buy. Send them email until they do. " ~ Jordie van Rijn

The online market landscape has undergone some significant transformations over the years. Marketing strategies and tactics that were once effective can become obsolete over night. Despite modernistic trends and breakthrough technologies, email marketing is still a highly effective tool for businesses. The latest marketing research shows that email remains a reliable and popular way for brands to communicate with their audience.

Here are 22 types of marketing emails for any brand or business:

Engagement or Informational emails:

  1. Welcome

  2. News or announcements

  3. Brand stories

  4. Customer stories or posts

  5. Social media updates

  6. Newsletter or digital magazine - Although they may require more effort, but they are a classic tried-and-true strategy for building your brand awareness and recognition on a regular basis.

  7. Product Updates

  8. Event invitation

  9. Tutorials and tips

  10. Reminders

  11. Follow-up

  12. We miss you (aka Re-engagement)

  13. Special holidays and occasions

  14. Trials (e.g., free trial of a product)

Transnational email -- it can be a fantastic opportunity to cross-sell and suggestive sell products and services to the customers!

  1. Shopping cart abandonment - Including a simple click on "Did you forget something? Still want it?" and direct the shopper back to your shopping cart. It’s automated, it’s efficient and it’s highly effective.

  2. Promotions - Purchase anniversary renewals

  3. Confirmation or receipts - Example: order confirmation, receipt, invoices, billing statement, etc. Use a standardized template with minor personalization, such as "Hello Emily, Thank you for shopping with us..." and email the information promptly to your customer.

  4. Post-sales updates or Thank you messages- Sending updates on the status of order, whether it's shipped, delivered, or arrived.

  5. Return or exchange notifications

  6. Review requests

  7. Reorder or replenishment prompter

  8. Behavioral recommendations and suggestions - Sending personalized and targeted messages based on a customer’s behavior. Based on your customer buyer personas, you can tailor your emails to be relevant to where customers are in the buying cycle.

When it comes to email campaign, there is no magic formula that will instantaneously produce great results, the best way is to experiment with different approaches in order to achieve the optimum outcome.

Oh, one final note, always remember your subscribers are people, not just mere email addresses. :)

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." ~ Leo Burnett

#ContentMarketing #NewMarketEntry #BrandStrategy #RetailBusiness #SocialMediaMarketing #MarketingStrategy

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