The Ultimate Email Marketing Series
January 28, 2018
22 Types of Email Marketing to Increase Your ROI
January 18, 2018
How to Create an Awesome Email Marketing Calendar
January 2, 2018
How China is changing the future of shopping
December 23, 2017
All about Email Marketing Plan
December 16, 2017
A Step-by-Step Guide to Email Marketing
December 5, 2017
List of Glossaries at a Glance
November 30, 2017
The New Marketing Mix
November 9, 2017
12 Key Elements of Great Product Design
Top 12 Reasons New Products Fail
Multiplicity: All about Expanding your Product Line
February 19, 2016
A typical consumer goes through these five-step process before making a purchase decision.
These stages were first introduced by Engel, Blackwell, and Kollat in 1968. The stages are:
Need or problem recognition - The first step of realizing or recognize the need.
Information research - Search for solutions and explore options.
Alternative evaluation - Find deals, compare prices, read reviews...
Purchase decision - Make the appropriate purchase.
Post-purchase assessment and evaluation - Post-decision dissonance such as buyer's remorse.
Here are some suggestions to aid the customer's decision making and make him or her fall in love with your products and services:
Render new ideas and functionalities
Offer competitive pricing
Active listening to the voice of your customers
Make it fun
Keep it simple
Deliver 24/7 convenient and accessibility
Move at lightning speed
Have it your way - Custom and personalized
Social inclusion and community participation
Provide outstanding customer service
Be an eco-friendly and sustainable business
And don't forget about the quality!
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou
Buying Decision Process
New Product Development
Software Development (16)
Product Life Cycle (2)
Social Media (10)
Project Management (17)
Growth Hacking (22)
Product Development (24)
Product Management (7)
Mobile App (9)
Mobile Commerce (4)
Team Building (5)
Better and Faster
Customer Retention and Loyalty
New Market Entry
New Product Development Process
New Product Development Process Steps