To Buy or Not To Buy?


A typical consumer goes through these five-step process before making a purchase decision.

These stages were first introduced by Engel, Blackwell, and Kollat in 1968. The stages are:

  1. Need or problem recognition - The first step of realizing or recognize the need.

  2. Information research - Search for solutions and explore options.

  3. Alternative evaluation - Find deals, compare prices, read reviews...

  4. Purchase decision - Make the appropriate purchase.

  5. Post-purchase assessment and evaluation - Post-decision dissonance such as buyer's remorse.

Here are some suggestions to aid the customer's decision making and make him or her fall in love with your products and services:

  1. Render new ideas and functionalities

  2. Offer competitive pricing

  3. Active listening to the voice of your customers

  4. Make it fun

  5. Keep it simple

  6. Deliver 24/7 convenient and accessibility

  7. Move at lightning speed

  8. Have it your way - Custom and personalized

  9. Social inclusion and community participation

  10. Provide outstanding customer service

  11. Be an eco-friendly and sustainable business

  12. And don't forget about the quality!

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

#ProductDevelopment #BuyingDecisionProcess #NewProductDevelopment #ProductManagement #GrowthHacking

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