To Buy or Not To Buy?
A typical consumer goes through these five-step process before making a purchase decision.
These stages were first introduced by Engel, Blackwell, and Kollat in 1968. The stages are:
Need or problem recognition - The first step of realizing or recognize the need.
Information research - Search for solutions and explore options.
Alternative evaluation - Find deals, compare prices, read reviews...
Purchase decision - Make the appropriate purchase.
Post-purchase assessment and evaluation - Post-decision dissonance such as buyer's remorse.
Here are some suggestions to aid the customer's decision making and make him or her fall in love with your products and services:
Render new ideas and functionalities
Offer competitive pricing
Active listening to the voice of your customers
Make it fun
Keep it simple
Deliver 24/7 convenient and accessibility
Move at lightning speed
Have it your way - Custom and personalized
Social inclusion and community participation
Provide outstanding customer service
Be an eco-friendly and sustainable business
And don't forget about the quality!
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou