Branding - The Sequel

Part one of this article

Why is branding so important? A strong brand can:

  1. Create a platform to present you and your promise to the customer

  2. Promote recognition

  3. Attract new customers

  4. Create a competitive advantage by differentiating you from your competitors

  5. Encourage confident and trust, i.e., enhance your credibility

  6. Develop emotional connections with your customer

  7. Increase customer loyalty

  8. Expand your referrals, trade partners, etc.

  9. Develop clarity, focus and direction for making your internal business decisions

  10. Attract greater talent and captial resources

  11. Deepen employees' adherence and engagement

  12. Increase business and economic value

Here are some common types of branding:

  • Product

  • Individual

  • Product line

  • Franchises

  • Service

  • Business or Corporate

  • Employer

  • Entity

  • Event

  • Cause

  • Interest

  • Observance

  • Person

  • Individual

  • Group

  • Personality

  • Community

  • Public or Government

  • Geography or Place

  • Nation or Culture

  • Co-Branding

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” ~ Sir Richard Branson

#Branding #BrandMarketing #MarketingStrategy

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