Branding - The Sequel
Why is branding so important? A strong brand can:
Create a platform to present you and your promise to the customer
Promote recognition
Attract new customers
Create a competitive advantage by differentiating you from your competitors
Encourage confident and trust, i.e., enhance your credibility
Develop emotional connections with your customer
Increase customer loyalty
Expand your referrals, trade partners, etc.
Develop clarity, focus and direction for making your internal business decisions
Attract greater talent and captial resources
Deepen employees' adherence and engagement
Increase business and economic value
Here are some common types of branding:
Product
Individual
Product line
Franchises
Service
Business or Corporate
Employer
Entity
Event
Cause
Interest
Observance
Person
Individual
Group
Personality
Community
Public or Government
Geography or Place
Nation or Culture
Co-Branding
"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” ~ Sir Richard Branson
