How to create a successful PERSONAL brand?
Why Personal Branding matters?
Today's economic landscape has become increasingly fierce and competitive, thanks to the pervasive game-changing technologies and a level global human captial platform.
A smart personal brand can help you stand out in the crowd.
What is Personal Branding?
Personal branding is the process of developing a "trademark" that is created around your name and your achievement. It should not about self-promotion, but instead it should be built on the your values, beliefs, aspirations, etc.
How to create a Personal Brand? Simply by following these steps:
Identify yourself - conduct a self-assessment of your past, persent and future
Define your goals
Develop a brand strategic plan
Communiate your brand
Market your brand
Manage your brand
Live your brand
In the end, your brand should be distinctive, compelling, and authentic.
Branding building is a process. The key is to start the process today and watch how it returns huge dividends over your lifetime.
"When you own your story, you get to write the ending." -- Brené Brown