How to create a successful PERSONAL brand?


Why Personal Branding matters?

Today's economic landscape has become increasingly fierce and competitive, thanks to the pervasive game-changing technologies and a level global human captial platform.

A smart personal brand can help you stand out in the crowd.

What is Personal Branding?

Personal branding is the process of developing a "trademark" that is created around your name and your achievement. It should not about self-promotion, but instead it should be built on the your values, beliefs, aspirations, etc.

How to create a Personal Brand? Simply by following these steps:

  1. Identify yourself - conduct a self-assessment of your past, persent and future

  2. Define your goals

  3. Develop a brand strategic plan

  4. Communiate your brand

  5. Market your brand

  6. Manage your brand

  7. Live your brand

In the end, your brand should be distinctive, compelling, and authentic.

Branding building is a process. The key is to start the process today and watch how it returns huge dividends over your lifetime.

"When you own your story, you get to write the ending." -- Brené Brown

#BrandMarketing #BrandStrategy #SocialMediaMarketing #SocialMediaStrategy

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