Multiplicity: All about Expanding your Product Line
Project Management vs. Product Management
March 23, 2016
At first glance, Thing 1 (Project Management) and Thing 2 (Product Management) are nearly identical for all practical purposes including their aims and goals, but when you take a closer look, they are not the same thing.
Due to the similar names, a lot of people tend to get the two confused. A common challenge is that the two roles may be at odds with each other. For example, a product manager may want to add a lot of features to meet customer needs, but the project manager may want to limit the scope so that the project is delivered on time and under budget.
Let's start with their definitions:
A Projectis a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.
A Product is the creation of good, idea, method, information, object or service that serves a need or satisfies a want. It is a continuous process of delivering value added features and improvements.
Project Managementis the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements.
Project Management Phases (based on PMBOK):
Monitor and Control
Must Ask Questions:
What are the goals and objectives in carrying out this project? (Project Charter)
What is going to be accomplished? (Project Scope)
Who is going to do it? (Project Team)
When needs to be done? (Project Schedule)
How much is it going to cost? (Project budget; Financial Management Plan)
How is it going to be done? (Project Plan - Instructions and Execution plan)
What quality is expected and how will quality be assured? (Quality Management Plan)
How will the customers’ expectations be met? (Customer Communications Plan)
Project Knowledge Base
Project Management Plan
Work Breakdown Structure
Risk Management Plan
Quality Assurance Plan
Product Managementis the process of obtaining, developing, maintaining, and improving a product or product mix in response to market opportunities through its lifecycle.
Product Management phases:
Strategy and Plan
Must Ask Questions:
What are the problems in the target market?
Why should we solve them? What is the ROI? What are the priorities?
What are the solutions to address the problems? How does it work?
What are the specs?
How do we launch the product into the market?
How do we capture the product performance metrics?
Product Knowledge Base
Market Strategy Plan
Market Requirements Document
Product Requirement Document
Product Business Case
End of Life Plan
Here is how Product and Project phases fit into each other:
"Product management is about making sure you are building the right product to solve the right problem, for the right person." -- Unknown