How to get more customers (and keep them)?
Customers are people, just like you and me. So ask yourself this question: "What do I want as a customer?"
Here are some top answers:
Right solution to meet a want or need
Value for money, price, cost, and competitiveness
Quality and Reliability
Ease of doing business
With those things in mind, let's look at these ideas that can help you attract more customers:
Present new or better products or services
Create a buzz (buzz marketing)
Implement inbound marketing strategies
Offer incentives and discounts to spark awareness and capture buyer's attention
Leverage your existing customer relationships
Develop partnerships and referral programs
Oh, don't forget the social media
Five simple tips to gain customer loyalty:
Connect with your customer
Provide a personalized experience in every interaction or transaction
Exceed your customers' expectations
Deliver value that exceeds your competitors
Continuous improve your products, services, customer support, etc.
Clearly, the goal is to make it easy for an onlooker to become your customer. The way to do that is to present the right solutions, remove purchasing fears, remove obstacles, and deliver what you promised.
"A satisfied customer is the best business strategy of all." -- Michael LeBoeuf