Top 20 eCommerce Blunders to Avoid
"Build it and they will come..." This is an adage many of us have heard before, but in reality, it is not a viable (or even rational) business strategy.
Aside from having a dazzling landing page that captures online shoppers' attention, you need more than fancy bells and whistles to find new customers and drive sales growth.
That being said, check out these pitfalls and make sure you avoid them:
Assume your product will sell itself
Lack of a clear strategic direction
Lack of brand identity - Who are you, really?
Poor product presentation
Wait for customers to come find you...
Misjudge the market potential
Having too much and too little inventory
Inadequate internal processes or system infrastructure that could cause performance issues
Inadequate capital investment for your eCommerce store
Clumsy site navigation - Where is the BUY button???
Lack of payment options
Lack of incentives
Discount too heavily - The flip side of offering too much discount as a purchase incentive
Spend too much on marketing
Poor digital marketing campaigns
Greater than 2 second page speed
Fail to create a "personal" relationship with your customer
Neglect your existing customers
Lack of security and credibility
Try to start big rather than grow it
"We see our customers as invited guests to a party and we are the hosts." - Jeff Bezos, Founder of Amazon.com