Multiplicity: All about Expanding your Product Line
20 Key Features of a Killer App
October 14, 2016
The greatest dream of an app is to be as popular as Facebook. Proudly sitting on top of the app world, Facebook app has been downloaded over 1 billion times since its first release in 2007. During March 2016, there were 839 million daily active users* incessantly posting updates, trawling through likes, comments, news feed, etc. of their fans, friends and family on various mobile platforms. Needless to say, it is worthy of the name of a killer app.
What is the secret in Facebook app's popularity? Let's dig in and take a closer look of its essential elements:
Platform appropriate -Facebook Mobile apps are available to Apple, Nokia, INQ, HTC, LG Electronics, Motorola, Palm, RIM, Samsung, Sony Ericsson, T-Mobile Sidekick and Windows Mobile.
Easy login and registration steps
Friendly user interface (UI)
Familiar layout design - closely resembles to the standard Facebook website
Fast loading time and high performance
Reliable connection - with adequate cell signal strength or Wi-Fi coverage
Continue bug fixing updates and feature releases to improve its quality
It provides specific benefits and values to the users
Easily shareable and for friends to join
It rewards users for sharing and offer them incentives to come back
When the app’s audience grows, the value increases
Personalizable based on user preferences
Powerful search engine - you can search for people, posts, photos, places, pages, groups, apps and events on Facebook
Loads of features such as live video, Messenger and Notifications
Extensive third-party addons to enhance its usage - e.g., Spotify, Photo Zoom, etc.
Facebook for businesses
Built-in security features - designed to protect users from malware and from getting their accounts hijacked
Strong customer help and support
Localization and Translation - To reach a global audience, Facebook supports 70-plus languages with a framework that enables its user to translate text on Facebook.
* Facebook defines a mobile-only Daily Active User (DAU) as a user who accessed Facebook solely through mobile applications or mobile versions of its website on a given day.
"The best way to predict the future is to create it." -- Peter Drucker