20 Key Features of a Killer App

The greatest dream of an app is to be as popular as Facebook. Proudly sitting on top of the app world, Facebook app has been downloaded over 1 billion times since its first release in 2007. During March 2016, there were 839 million daily active users* incessantly posting updates, trawling through likes, comments, news feed, etc. of their fans, friends and family on various mobile platforms. Needless to say, it is worthy of the name of a killer app.

What is the secret in Facebook app's popularity? Let's dig in and take a closer look of its essential elements:

  1. It's free

  2. Platform appropriate -Facebook Mobile apps are available to Apple, Nokia, INQ, HTC, LG Electronics, Motorola, Palm, RIM, Samsung, Sony Ericsson, T-Mobile Sidekick and Windows Mobile.

  3. Easy login and registration steps

  4. Friendly user interface (UI)

  5. Familiar layout design - closely resembles to the standard Facebook website

  6. Fast loading time and high performance

  7. Reliable connection - with adequate cell signal strength or Wi-Fi coverage

  8. Continue bug fixing updates and feature releases to improve its quality

  9. It provides specific benefits and values to the users

  10. Easily shareable and for friends to join

  11. It rewards users for sharing and offer them incentives to come back

  12. When the app’s audience grows, the value increases

  13. Personalizable based on user preferences

  14. Powerful search engine - you can search for people, posts, photos, places, pages, groups, apps and events on Facebook

  15. Loads of features such as live video, Messenger and Notifications

  16. Extensive third-party addons to enhance its usage - e.g., Spotify, Photo Zoom, etc.

  17. Facebook for businesses

  18. Built-in security features - designed to protect users from malware and from getting their accounts hijacked

  19. Strong customer help and support

  20. Localization and Translation - To reach a global audience, Facebook supports 70-plus languages with a framework that enables its user to translate text on Facebook.

* Facebook defines a mobile-only Daily Active User (DAU) as a user who accessed Facebook solely through mobile applications or mobile versions of its website on a given day.

"The best way to predict the future is to create it." -- Peter Drucker


Related posts:

#MobileApp #MobileMarketing #Facebook

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