12 key features of popular Social Media sites
Here are 12 key features that make a social media website stand out:
Free and protected web space
Unique user name, identifier or web address
Friendly and simple user interface
Post and upload content
Ability to create distinct groups or circles (Family, friends, fans, followers, etc.)
Communication and exchange information
Content distribution and promotion
Powerful and functional search
Real-time performance, reliability and availability
Privacy and security
Also, here are 6 prominent characteristics that contribute to the popularity:
Participation in the form of contribution and feedback
Now, some latest research data and statistics...
Top 10 most popular Social Media websites in the United States in July 2016, based on number of unique monthly visitors.
Facebook: 1,100,000,000 users.
YouTube: 1,000,000,000 users.
Twitter: 310,000,000 users.
LinkedIn: 255,000,000 users.
Pinterest: 250,000,000 users.
Google Plus+: 120,000,000 users.
Tumblr: 110,000,000 users.
Instagram: 100,000,000 users.
Reddit: 85,000,000 users.
Flickr: 65,000,000 users.
Top 10 most popular Social Media sites in the world as of April 2016, based on number of active user accounts.
Facebook: 1,590,000,000 users.
WhatsApp 1,000,000,000 users.
Facebook Messenger: 900,000,000 users.
QQ: 853,000,000 users.
WeChat: 697,000,000 users.
QZone: 640,000,000 users.
Tumblr: 555,000,000 users.
Instagram: 400,000,000 users.
Twitter: 320,000,000 users.
Baidu Tieba: 300,000,000 users.
"We don't have a choice on whether we do social media, the question is how well we do it." -- Erik Qualman
Social Media - https://en.wikipedia.org/wiki/Social_media
Top 15 Most Popular Social Networking Sites July 2016 -http://www.ebizmba.com/articles/social-networking-websites