UX vs. UI

UX? UI? U what??? Talk about lexical ambiguity!

In today’s "Generation Now" consumer landscape, the terms UX and UI are being used more than ever. Trying to decipher the difference between UX and UI is like trying to tell identical twins apart -- It can be tricky.

What are they, exactly? Let's begin with their "official" definitions:

  • UX refers to User Experience, a person's behaviors, attitudes, emotions, and entire experience about using a particular product, system or service. UX is the intangible design of a strategy that brings us to a solution.

  • UI stands for User Interface, which is the interface features through which users interact with the hardware and software of computers and other electronic devices.


  • User's overall experience with the product

  • Focus on the user's journey to solve a problem

  • Own the conceptual aspects within the design process

UX designers are responsible for ensuring that the business delivers a product or service that meets the needs of the customer and allows them to seamlessly achieve their desired outcome.

A common technique is to conduct user research to get as much context as possible about the user of the product, and then, using those learnings to mockup wireframes and build prototypes to help the user get from point A to point B.


  • Things (Click, Touch, Swipe...) the user actually interact with and see

  • Focus on how a product’s surfaces look and function

  • Own the tangible elements like information design, motion design and brand

UI designers work on websites, apps, wearables, and other programs.

They may be responsible for things like designing the layout of a digital product’s interface and the visual elements on all the pages or screens of the system.

Ultimately, UX and UI should be part of the overall Business Strategy and focus on the objectives such as putting the customer first and serving them better.

"The attributes that make certain products engaging also make them potentially addictive." – Nir Eyal


#NewProductDevelopmentProcessSteps #ProductDesign #ProductDevelopment

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