How to recover from sales promotions disasters - #6 Out of stock


In my previous article, I wrote about how to avoid sales promotions disasters. The key is to be proactive versus reactive.

Here are some tips to follow if you find yourself in a damage control mode.

1. Be honest and direct with your customers

  • Explain in simple terms that the product is unavailable, and possibly address why

  • Explain what will happen next (Will the item come back into stock? When?)

  • Give the customer some type of recourse (For example an option to place a back order, or to be notified when it’s back in stock)

2. Inform your customers how they may purchase the product through your affiliates and channel partners

3. Provide in-store purchase options if it's available

4. Present a recommendation for alternative product(s) - Display similar products based on product name, color, brand, category, price, etc.

5. Offer a small credit, a discount coupon, free samples or free shipping as a sweetner

6. Provide your customer service information including hours of availability for any inquiries

7. Later, send out a customer satisfaction survey to get their feedback (Note: Use it at your own discretion)

Finally, do not forget to send an email, apologize, provide a new estimated time of arrival, and you’ll save yourself from the headache of your annoyed customers.

"The proactive approach to a mistake is to acknowledge it instantly, correct and learn from it." -- Stephen CoveyRead more at: http://www.brainyquote.com/quotes/authors/s/stephen_covey_2.html

#ThinkDifferently #BusinessIdeas #GrowthStrategies #BusinessGrowth #Idea #MarketingStrategy #GrowthHacking

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