Key Features of an eCommerce Product Page

The bar of power packed features and functionalities on a product page keeps getting higher and higher in the world of e-tailing -- Thanks to today's demanding tech-savvy shoppers.

These are some great features for any online business to stay competitive.

  1. Product Name

  2. Product search functions

  3. Product search result sorting option -- Newest products, Relevance, pricing, customer review rating

  4. Product tagline, byline or slogan

  5. Manufacture's name if you are a wholesaler or distributor

  6. Product highlight

  7. Product description in one paragraph

  8. Product details or technical specifications - Material used, dimensions, weight, list of ingredients

  9. SKU number

  10. Images with zoom function

  11. Multiple views of product

  12. Product selections -- ex. Size, Color, Quantity

  13. Quantity of purchase

  14. Add to Cart button

  15. Regular Price

  16. Sales Price or Discounts

  17. Product availability

  18. Payment methods

  19. Shipping cost

  20. Special offers and product promotions

  21. Add to wishlist

  22. Sizing chart or guide

  23. Product average rating

  24. Product reviews or comments

  25. Reviews rating - How many other customers agree with the review?

  26. Product fans, views, followers statistics

  27. Customer Questions and Answers

  28. Customer Images

  29. Top Customer Reviews

  30. Search Customer Reviews

  31. Featured recommendations

  32. Suggestions based on other buyers' purchasing history

  33. Cross selling and Up-selling

  34. Special Disclaimer

  35. Returns policy link

  36. Customer support number

  37. Live chat

  38. Customer account tag

  39. Customer orders tag

  40. Browsing history

  41. Order history

  42. Social sharing buttons or icons

  43. Product videos

  44. Currency converter for international shoppers

  45. Security Trustmarks

“For you to achieve your goals, visitors must first achieve theirs.” — Bryan Eisenberg

#CustomerRetentionandLoyalty #BrandStrategy #UX #BusinessGrowth #eCommerce

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