The Ultimate eCommerce - Website Footer

Moving right along with The ultimate eCommerce series, this post is dedicated to a fundamental but often underappreciated website element -- Web Page Footer.

Just because a footer is located at the bottom of the page doesn't mean it is nonessential. Your website footer can deliver more than just a placeholder for copyright notices. In fact, it should be treated as a top-tier real estate that is capable of providing important information and navigation options to your site visitors.

Without further ado, here is a list of strategic links to include in your website footer:

Social icons
Mobile app
Email signup
About us
Contact Information - Email and Phone numbers
Site search tool
Customer Login
Shopping cart
Order status
Shipping
Returns
Payment accepted
Business or Store Address
Direction or Link to Map
Affiliates
Wholesale
Gift card purchase
Refer a friend
Sweepstakes rules
Special events
Giving back
News and Press release
Blog
Mini image gallery
FAQ
Copyright
Careers
Sitemap
Privacy Policy
Terms of Use

Of course, you do not need to include every item listed above. Remember to keep a clean, concise and relevant footer to complete your picture-perfect website look!