The Ultimate eCommerce - Website Footer
Moving right along with The ultimate eCommerce series, this post is dedicated to a fundamental but often underappreciated website element -- Web Page Footer.
Just because a footer is located at the bottom of the page doesn't mean it is nonessential. Your website footer can deliver more than just a placeholder for copyright notices. In fact, it should be treated as a top-tier real estate that is capable of providing important information and navigation options to your site visitors.
Without further ado, here is a list of strategic links to include in your website footer:
Contact Information - Email and Phone numbers
Site search tool
Business or Store Address
Direction or Link to Map
Gift card purchase
Refer a friend
News and Press release
Mini image gallery
Of course, you do not need to include every item listed above. Remember to keep a clean, concise and relevant footer to complete your picture-perfect website look!
"A footer is not just an appendage. It can be a superstar."
Related posts: 12 ways to improve your online and store business, eCommerce Bells and Whistles - Part I, eCommerce Bells and Whistles - Part II, How to avoid sales promotions disasters, 20 Key Elements of a Successful eCommerce Website, Top 20 eCommerce Blunders to Avoid