The Ultimate Mobile Commerce


Over the past few years, desktop Internet usage continued to fall, while mobile usage has grown to 47 percent on a global scale according to StatCounter.com.

Currently, there are 207 million mobile users in the U.S, and mobile retail revenues are expected to amount to 204.6 billion by 2018.

Needless to say, mobile commerce (aka m-Commerce) must be part of every business growth strategies.

Here are the top 20 keys to the ultimate mobile Commerce:

  1. Speed! - According to a survey by Akamai, 47% of consumers expect web pages to load in two seconds or less and 20% expect mobile apps to load instantly.

  2. KISS User Experience (UX) design - Keep it Smple, Swipe and Tap

  3. Responsive Web Design (RWD) - Remember the"Content is like water" illustration?

  4. Pre-Populated Fields to autofill forms - It creates a smoother experience from the moment the person visits your landing page to the time they register.

  5. Cross-platform shopping cart - Synced carts enables the multi-channel shopper to seamlessly browse on one platform and purchase on another.

  6. Call to action on the first page load

  7. GPS or Wi-Fi store locator

  8. Social media integration

  9. Beacon-enabled features - Targeted offers, loyalty rewards and mobile payments.

  10. In-store Marketing

  11. Push Notification

  12. Mobile Wallets (Payment Gateway Integration)

  13. Near Field Communication (NFC) - NFC allows a device, usually a mobile phone, to collect data from another device or NFC tag at close range.

  14. Mobile Point of Sale (mPOS) -An mPOS is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronicpoint of sale terminal (POSint-of-sale terminal).

  15. Augmented Reality (AR)- Using Augmented Reality for instant purchase and localizing business.

  16. Geofencing - This location-based mobile service lets you send messages to smartphone users when they enter a defined geographic area.

  17. Click to call - One simple tap, and you can contact a store or customer service department.

  18. Multiple payment methods - Offering multiple payment methods to allow your customers to choose the one they trust.

  19. Mobile Security

  20. Analytics - A way to track engagement and usage built into your app from the start.

(Source: StatCounter)

"The majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary, if not their only, way of experiencing the internet.." ~ Peter Rojas

References:

  • List of countries by number of mobile phones in use - https://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

  • Mobile phone users worldwide - www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/

  • Smartphone ownership rates - http://www.pewglobal.org/2016/02/22/smartphone-ownership-rates-skyrocket-in-many-emerging-economies-but-digital-divide-remains/

Related posts: The Ultimate eCommerce series, 20 Key Features of a Killer App, 12 ways to improve your online and store business, eCommerce Bells and Whistles - Part II, eCommerce Bells and Whistles - Part I

#eCommerce #MobileApp #UX #eCommerceMarketing #MobileDesign #RetailBusiness #Mobile

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