Digital Marketing Jargon Explained - Part I


There seems to be a proliferation of neologisms popped up on the web everyday, especially in the world of digital marketing. Here are a list of terms you may come across:

Part I: # A B C D E F G H I J K L

  • @ Tag: The @ symbol is used in email, but it is now also being used to tag users in messages on social networking websites. The @ tag is also known as the Anchor name,Twitter username and Twitter handle. This is the name a user chooses for themselves. The @ tag is used to link that specific account to a tweet. Both Twitter and Facebook use the @ tag.

  • # (aka Hashtag): This symbol represents a tag for categorization on Twitter. See hashtag.

  • 301 Redirect: Code meaning “moved permanently,” used to point browsers, spiders, etc. to the correct location of a missing or renamed URL. Pages marked with such a code will automatically redirect to another URL.

  • 302 Redirect: A 302 redirect is a temporary change and redirects users and search engines to the desired page for a limited amount of time until it is removed. It may be shown as a 302 found (HTTP 1.1) or moved temporarily (HTTP 1.0).

  • 404 Error (aka File-not-found): code for a Web page that displays when a user attempts to access a URL that has been moved, renamed or no longer exists. Used as a template for missing or deleted pages, designing a custom “404 page” in a user-friendly way can help people stay engaged with your site even when a given page turns up blank.

A

  • Abandonment Rate: See Bounce rate.

  • Acquisition: Refers to the point in time when a visitor to a website becomes a qualified lead or customer.

  • Acquisition Cost: See “Cost-per-acquisition.”

  • Ad Extensions: Additional pieces of information that can be added to Google Adwords ads, including reviews, address, pricing, callouts, app downloads, site links, and click-to-call. Ad extensions help advertisers create richer, more informative ads that take up more on-page real estate, which generally lead to higher Click Through Rates.

  • Ad Manager Account: An advertising account on Facebook that allows you to run ads on the Facebook Ad Network.

  • Ad Network: A grouping of websites or digital properties (like apps) where ads can appear. For example, Google has 2 ad networks: the search network (text ads that appear in search results) and the display network (image ads that appear on millions of websites that have partnered with Google).

  • AdCenter: See “Microsoft adCenter.”

  • AdSense: Google AdSense is a pay-per-click advertisement application which is available to bloggers and Web publishers as a way to generate revenue from the traffic on their sites. The owner of the site selects which ads they will host, and AdSense pays the owner each time an ad is clicked.

  • AdWords (or Google AdWords): The pay-per-click (PPC) search-engine marketing (SEM) program provided by Google.

  • Agency: A full-service advertising agency can handle all the marketing and advertising aspects of business. This usually includes strategic planning, production, creativity, and innovations as well as interactive marketing services via the internet.

  • Aggregator: An Internet-based tool or application which collects and curates content (often provided via RSS feeds) from many different websites and displays it in one central location. Google Reader is one popular example of an aggregator.

  • Akismet: A widely used application for blogging platforms, such as WordPress, that functions as a filter for trapping link spam, comment spam and other forms of undesirable user-generated content.

  • Alerts: Notifications that can be set up for various search terms, events or website actions. These are often sent to an individual via email, e.g., whenever a company/product name appears on the Internet in newly published content. Alerts are usually sent to an individual via email.

  • Alexa (Amazon Alexa): Amazon’s home assistant device that uses voice commands to do various things like: play music, answer questions, give weather updates, and more. Voice search is becoming more interesting to the SEO industry as more people use devices like Alexa in place of computers for searches

  • Algorithm: Mathematical rules and calculations a search engine uses to determine the rankings of the sites it has indexed. Every search engine has its own unique, proprietary algorithm that gets updated on a regular basis. Google’s famously has more than 200 major components.

  • Algorithm Update: A change made to a Google algorithm. Updates typically affect the rankings of websites. Google makes hundreds of adjustments to their algorithms throughout the year, as well as several major updates each year.

  • ALT Attribute: A line of text used to describe the content associated with a non-text based file, typically an image. A traditionally strong correlation exists between use of keywords in these attributes and high rankings for the pages that contain them.

  • Alt Text (or Alternative Text): An attribute added to HTML code for images, used to provide vision impaired website visitors with information about the contents of a picture. Best practice dictates that all images on a website should have alt text, and that the text should be descriptive of the image.

  • Analytics (or Google Analytics): A Google platform that allows webmasters to collect statistics and data about website visitors. Google Analytics (sometimes abbreviated as GA) allows webmasters to see where web traffic comes from and how visitors behave once on the site.

  • Analytics Platform: An analytics platform is a unified and proper solution designed to address the demands of users, especially large data-driven companies, on the inadequacy of relational database management systems (RDBMS) in providing contextual analyzed data out of all the stored information.

  • Anchor Text: The non-URL text that is displayed in a hyperlink. For example, in this hyperlink to Fathom’s website, “Fathom’s website” is the anchor text. Careful use of anchor text can produce both reader and SEO benefits. PARTIAL/EXACT MATCH ANCHOR TEXT The anchor text is the text that the user clicks on for a link. It is also what a WebCrawler uses to decide what the linked page is about. Therefore, a link to your website with the anchor text that has the exact keywords you wish for your website is the ideal. Or at least it used to be, but Google has taken measures to penalize too many links with the same anchor text, as it is inorganic. Instead, it is more effective to include some keywords in the anchor, perhaps separated by a few words, which will create a Partial match. It is becoming better to use PMAT rather than EMAT.

  • API or Application Programming Interface: A document interface that allows software applications to interact with other applications. For an example the Twitter API.

  • App: Short for application, an app performs a function on your mobile phone or computer.

  • Audience: A target audience, is a particular group of consumers within the pre-determined target market, identified as the targets or 'recipients' for a particular advertisement or message.

  • Avatar: A graphical representation of a real person, often seen in user profiles for online forums, social networks or chat/instant-message services. Avatars can be two-dimensional images, representing the author of a blog or microblog; or they can be three-dimensional figures, occupying space in a virtual world, such as Second Life.

B

  • Backlinks: See also Inbound link.

  • Ban: Removal from a search index when a page and/or entire website is deemed inappropriate for a given engine’s results, usually on a temporary basis until the offending site corrects itself.

  • Banner Ad: Graphical image or small animation file embedded within a Web page and used for advertising, often containing a link to other sites, products, etc. The largest and most popular image ad network is run by Google, and allows ads in the following common sizes:250 x 250 – Square, 200 x 200 – Small Square, 468 x 60 – Banner, 728 x 90 – Leaderboard, 300 x 250 – Inline Rectangle, 336 x 280 – Large Rectangle, 120 x 600 – Skyscraper, 160 x 600 – Wide Skyscraper, 300 x 600 – Half-Page Ad, 970 x 90 – Large Leaderboard

  • Bing (Microsoft Bing): A web search engine that provides search services for web, video, image and map search products. Bing is owned and operated by Microsoft, and is powers Yahoo! Search.

  • Bitly: A free URL shortening application. They also provide analytics on your links.

  • Black hat SEO: It refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.

  • Blip: A “blip” can refer to a music or video clip which a user has posted via the popular media hosting sites, Blip.fm and Blip.tv.

  • Blog: Short for “weblog,” this is a special kind of website for self-publishing, often done by the owner of the site (the “blogger”), but sometimes by a committee of authors who rotate by day, for example. Blogs typically record and categorize all content updates by date/time and topic for easy tracking by readers. The posts appear on a blog’s homepage in reverse-chronological order (thus the original term, “weblog”). Another feature of blogging is a space reserved for comments (usually following every post). These interactive sections can often be longer, and sometimes more interesting, than the original post. Visitors can view regular blog updates by going to the actual site or using an RSS feed aggregator like Google Reader.

  • Blogger: An individual who generates content for blogs, either personal or professional. Reasons for being a professional blogger are many: delivering timely commentary; showcasing expertise; engaging with audiences and fellow bloggers; and building personal brands. Some professional bloggers generate levels of esteem and prestige equivalent to that of journalists, an occupation which has also found value in blogging for the above reasons.

  • Blogroll: A list of recommended or similar blogs that a blogger lists on his or her own blog as a resource for the audience.

  • Blogshpere: A term given to the sum of all blogs on the internet.

  • Bookmarking: The act of saving a website address for future reference. This can be done individually on an Internet browser, such as Mozilla Firefox, or through a dedicated social bookmarking site, such as del.icio.us. Social bookmarking allows visitors to easily share groups of bookmarks with each other across computers regardless of browser, as well as comment on and rate the stored content. Other social bookmarking sites include Digg, StumbleUpon and Mixx.

  • Bot: An automated program that visits websites, sometimes also referred to as a “crawler” or a “spider”. A spam bot visits websites for nefarious reasons, often showing in Google Analytics as junk traffic. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search.

  • Bounce Rate: Refers to the percentage of a given page’s visitors who exit without visiting another page on the same site. This term is often used in e-commerce in conjunction with merchandise shopping carts. Also known as “abandonment rate.”

  • Brand: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets.

  • Bread Crumbs: Navigation links at the top of a webpage that better help the user understand where on the website they are. These links often appear near the web page’s title and look something like this: Home > Services > Specific Service

  • Broken Links: Links to pages which no longer exist or have been moved to a different URL without redirection. These links usually serve pages with the “404 error” message (see “404 error”). Incidentally, most search engines provide ways for visitors to report on broken or “dead” links.

  • Business Manager: A Facebook platform that allows marketers to manage multiple pages and ad accounts in one central location.

C

  • Call to Action (CTA): An element on a web page used to push visitors towards a specific action or conversion. A CTA can be a clickable button with text, an image, or text, and typically uses an imperative verb phrase like: “call today” or “buy now”.

  • Campaign: A campaign is made up of marketing messages with a specific aim. A campaign may aim to raise awareness, raise funds or increase the sales of a product.

  • Cascading Style Sheets (CSS): CSS is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents. These pages contain information on how to learn and use CSS and on available software. They also contain news from the CSS working group.

  • Categories: Ways to organize content on a site, especially blogs. One typical way to store both current and archival blog posts is by an alphabetical list of topical categories.

  • Channel (or Marketing Channel): A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel.

  • Cinema Advertising: Cinema advertising is a dynamic medium offering advertisers the opportunity to reach their target consumers in a distraction-free compelling environment. Advertisers showcase their brands in an entertainment backdrop and access the star power that drives consumers to our cinemas.

  • Circles: Allows users to put various different people in specific groupings or lists.

  • Click-Through Rate (CTR): The percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.

  • Cloaking: A prohibited practice of tricking a search engine into indexing different content than the user actually sees. In essence, it is serving one version of a page to search engines (for intended SEO benefit) and another to humans. Often the content is entirely unrelated to the actual topic/theme of the rest of the site.

  • Collaboration: In reference to Web 2.0, this concept states that shared contributions of large numbers of individuals, using social media tools, is a main driver of quality content on the Internet.

  • Collective Intelligence: The idea that a community or group of individuals is more efficiently capable of higher thought processes than an individual. Social-media applications of this concept include online communities which provide user-created informative content, such as Wikipedia.

  • Comments: Comments are content generated by users in response to an initial publication, most notably blog posts. These are usually posted below the blog entry, and can often be vehicles for creating advanced levels of discussion that increase the lifespan of blog posts. Comments are also typically associated with news articles, videos, media-sharing sites, and Facebook posts.

  • Connections: A term used to describe the people you are associated with. See friends.

  • Contact Form: A section on a website with fillable fields for visitors to contact the website owner, most commonly used to collect name, phone number, and email address of potential customers.

  • Content: Any text, image, video, audio, app or other material published on the Internet for audience consumption.

  • Contextual Link Inventory: An extension of search engines where they place targeted links on websites they deem to have similar audiences.

  • Conversion: A desired action taken by a website visitor, such as making a purchase, registering for an event, subscribing to an e-newsletter, completing a lead-gen form, downloading a file, etc.

  • Conversion Cost: See also cost-per-acquisition.

  • Conversion Rate: This is the percentage of visitors to a site or ad who actually take a further action, like buying a product or filling out a survey. For example, if your primary goal is to collect survey data through your site, and 20 people visit it, but only 5 people complete the survey, you have a conversion rate of 25%.

  • Conversion Rate Optimization (CRO): The conversion rate is how many people go from just browsing to making a purchase, or becoming a customer. We don’t need to tell you a high conversion rate is desirable! Conversion Rate Optimization means designing both the PPC adverts and the specifics of the website so to maximize viewer usability and hence the conversion rate. See our Conversion Rate Optimization page for more details.

  • Cost-Per-Acquisition (CPA): Represents the ratio of the total cost of a pay-per-click (PPC) campaign to the total number of leads or customers, often called “CPA” or “conversion cost.”

  • Cost-Per-Click (CPC): A method of paying for targeted traffic. For a fee, sites like Google or Facebook direct traffic to your site. You agree to pay a set amount for every click.

  • Cost-per-Thousand (CPM): This is the Cost-per-Thousand views of an advertisement. Often, advertisers agree to pay a certain amount for every 1,000 customers who see their ad, regardless of conversion rates or click-thrus. The “M” in “CPM” is derived from the Latin word for 1,000 (mille).

  • Cross Channel Marketing: Use of one marketing channel (such as direct mail or internet) to support or promote another channel (such as retailing).

  • Crawler: An automatic function of some search engines that index a page, and then visit subsequent pages that the initial page links to. As the cycle continues over time, search engine crawlers or “bots”/“spiders” can index a massive number of pages very quickly.

  • Crowdfunding: The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

  • Crowdsourcing: In the context of social media, this is a process used by many social bookmarking sites where individuals are allowed to vote on news stories and articles to determine their value and relevancy within the site. Related to other social media concepts such as collaboration and collective intelligence, it can also be a research tool. Due to its significant popularity, this new word famously has entered standard English dictionaries in recent years.

  • Customer Rewards: Create and actively promote a loyalty program that rewards on enrollment and then provides graduated incentives to your best customers. To keep customers coming back, provide in-kind rewards rather than gifts from other vendors.

D

  • Dashboard: Any area of administrative control for operating applications, especially social media settings, blogging software, and user profiles for websites that offer multiple customization options.

  • Deep Link: A deep link is a hypertext link to a page on a Web site other than its home page. The "deep" refers to the depth of the page in a site's hierarchical structure of pages. Any page below the top page in the hierarchy (the home page) can thus be considered deep.

  • De-listing: See Ban.

  • Digital Marketing: A catchall term for online work that includes specialized marketing practices like SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on a internet-connected device with a screen. Traditionally, television was not considered digital marketing, however the shift from cable television to internet streaming means that digital advertising can now be served to online TV viewers.

  • Direct Mail: Unsolicited advertising sent to prospective customers through the mail.

  • Directory: An index of websites where the listings are compiled by hand, rather than by a crawler. Whether general or niche-oriented, the best of these sites are structured, reviewed and regularly updated by humans with transparent editorial guidelines.

  • Display Ads: Ads on a display network which include many different formats such as: images, flash, video, and audio. Also commonly known as banner ads, these are the advertisements that are seen around the web on news sites, blogs, and social media.

  • DMOZ: Also known as the Open Directory Project, this continually expanding directory is run by volunteers. It claims to be the largest (and is one of the most famous) of the human-edited directories.

  • Domain-level brand metrics: Offline usage of brand/domain name, mentions of brand/domain in news/media/press, toolbar/browser data of usage about the site, entity association, etc.

  • Domain Name Service (DNS) Stands alternately for Domain Name Server and Domain Name System: The DNS is a name service which allows letters and numbers that constitute domain names to be used to identify computers instead of numerical IP addresses.

  • Doorway Page: A low-content page traditionally created expressly for the purpose of ranking on a search engine. Usually very keyword-heavy and user-hostile, most search engines now frown on these pages.

E

  • Earned Media: Earned media is essentially online word of mouth, usually seen in the form of 'viral' tendencies, mentions, shares, re-posts, reviews, recommendations, or content picked up by 3rd party sites. See also Owned Media and Paid Media.

  • Email Marketing Roadmap: Digital marketing roadmap visualizes how marketers use different channels (Digital marketing channels include SEO and SEM, social media, email, display/banner advertising and website conversion rate optimization) to promote their product or organization. It can provide clarity to complex plans, and help highlight the most important initiatives. Marketing leaders also use digital marketing roadmap to promote their strategy throughout their organization. It’s a powerful tool for establishing buy-in, support and enthusiasm for marketing initiatives.

  • Entry: A piece of writing posted to a blog, microblog, wiki, or other easy-access Web publishing platform.

F

  • Facebook: A dominant, free-access social-networking site which is available to companies and any person 13 years of age or older. Facebook was initially non-commercial and limited to students with a college email domain, but has since expanded to accommodate fan pages, paid advertising, and e-commerce stores.

  • Flash: Refers to a form of video software developed by Adobe Macromedia that creates vector-based graphic animations that occupy small file sizes.

  • Flash Mob: A large group of people organise to get together at a specific time and place to surprise the public. They will put on a performance that is random and pointless for a brief time and then they will disperse as if nothing has happened. The performance could entail acting, dancing and singing, all with the aim to entertain and spur curiosity. Many companies use this method to generate awareness.

  • Flickr: A media-hosting network where users can upload and share image files. It is the largest photo-storage and photo-sharing site on the Web.

  • Forum: An area on a website (or an entire website) dedicated to user conversation through written comments and message boards, often related to customer support or fan engagement.

  • Follow: The act of choosing to see the tweets of someone on Twitter.

  • Following: Twitter users that choose certain accounts to follow are choosing to view their tweets in the timeline (aka news feed). Your following are all those people that have chosen to view your tweets.

  • Frames: See “iFrames.”

  • Friends: Individuals connected to one another’s profiles on a social networking site, most frequently used in association with Facebook (e.g., Facebook friends).

G

  • Gateway Page: See also Doorway Page.

  • Geo-Targeting: The practice of search engines displaying results dependant on where you are. If you want a new pair of shoes it is useless to you if shops 5000 miles away are top of the results page and they don’t deliver!

  • Google+: Google plus offers the benefit of merging all other Google services under one social networking site.

  • Google Analytics: A free, browser based tool that allows users to track many different statistics concerning an owned website. This tool is vital for SEO. For instance, a webmaster will be able to track from which search engines so users arrive on the site, and what search terms they used. It is also linked in with Google Adwords and allows control over these ads from the Google analytics site.

  • Google Search Console: Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

  • Google Trends: A tool that shows search density by keyword. It can show the keyword popularity in comparison to others, as well as popularity over a given amount of time.

  • Graphical Search Inventory: Images and banner ads that are tied to particular search terms on a search engine. They are then displayed to the user after a related search term is entered.

  • Groups: Micro-communities within a social networking site for individuals who share a particular interest. LinkedIn groups are a particularly notable example of this phenomenon.

H

  • H-Tags (H1, H2, etc.): Also known as “header tags,” these page elements represent different levels of headings in HTML. From the largest (H1) to the smallest (H6), these define the titles/headings and sub-headings of Web copy. For SEO and reader benefits, headers should contain keywords wherever possible.

  • Hangout: A video service provided by Google + which allows up to 10 people to talk at one time.

  • Hashtag: A symbol (#) placed directly in front of a word or words to tag a post on Twitter. It is often used to group tweets by popular categories of interest and to help users follow discussion topics.

  • Hit: Saying a website got X many hits is saying how many people visited that website.

  • HTML: Hypertext markup language (HTML) refers to the text-based language which is used to create websites.

  • Hyperlink: Known as “link” for short, a hyperlink is a word or phrase which is clickable and takes the visitor to another Web page. This page can be within the same site or on a completely different site. Instead of a full URL string, a word or phrase is typically displayed in the body copy for the linked page (see “anchor text”), which can bring both reader and SEO benefits.

I

  • iFrames: Also known as simply “frames,” these HTML tag devices allow 2 or more websites to be displayed simultaneously on the same page. Facebook now allows companies to create customized tabs for its fan pages using iFrames, a process which developers find much easier than using the previous “FBML,” or Facebook markup language.

  • Impression: An instance of an organic search-engine listing or sponsored ad being served on a particular Web page or an image being viewed in display advertising. In paid search, “cost-per-impression” is a common metric.

  • In-kind reward: Rewarding loyal customers by paid or given in goods, commodities, or services instead of money.

  • Inbound Link: A link from another website directed to yours, also known as a “backlink.” Related marketing areas that focus on inbound links include link popularity,social media and online PR, all of which explore ways to collect quality links from other websites.

  • Index: The actual collection of data and websites obtained by a search engine, also known as Search Index.

  • Indexing (aka Web indexing or Internet indexing): It refers to various methods for indexing the contents of a website or of the Internet as a whole.

  • Influencer: Someone who is an expert in a certain field and, or have a large following. Influencers therefore hold a lot of power in communicating their opinions to their following, perhaps affecting their opinions and behaviour.

  • Infographic: An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.

  • Instagram: A photo sharing social network with differs from others as it runs as a mobile application. The application allows users to take photographs which they can then apply filters to. Your photos are automatically shared on Instagram and then you have the option to share them on other social networks.

  • Instant Messaging: A service where individuals can communicate through a real-time, text-based interface over an Internet connection. The exchange of small files and screen-sharing are also typically available on these platforms. AOL Instant Messenger (AIM) is one of the most famous (and original) American examples of this software. Many other software programs provide this functionality, including Skype, Facebook, Gmail, and corporate videoconference clients.

  • IP Address: This series of numbers and periods represents the unique numeric address for each Internet user.

J

  • JavaScript: JavaScript is a relatively simple scripting language which can be seamlessly integrated with HTML and is used on many websites. JavaScript is less complex and consequently, less powerful than Java.

K

  • Keywords: The terms that a user enters into a search engine. They can also signify the terms a website is targeting to rank highly as part of an SEO marketing campaign.

  • Keyword Density: The proportion of keywords to the total number of words in the face copy of a website.

  • Keyword Proximity: The relative placement of keywords in prominent areas of a Web page, including the distance between keywords in the visible text.

  • Keyword Stuffing: A webpage has a section that is hidden from users, but contains all the words relevant to the page. Keyword stuffing is a black hat technique whereby this section is abused and filled my a high amount of irrelevant keywords, in the hope that it will be associated with these words and found when these words are searched for. Google will penalize websites that it discovers using this technique, and the use of keywords to tag a website is becoming less useful.

  • Keyword Stemming: The practice adopted by search engines to group search results not only by exact keyword matches, but also by variations of keywords in semantic groups, such as singular-plural, related suffixes, and synonyms.

L

  • Landing Page: A stand-alone Web page that a user “lands” on, commonly after visiting a paid search-engine listing or following a link in an email newsletter. This kind of page often is designed with a very specific purpose (i.e. conversion goals) for visitors.

  • Like Button: The “Like” is Facebook’s own version, Google has a “+1” button. The purpose of them from the social networking companies point-of-view is that it facilitates targeted adverts. You can like this page by clicking on the relevant buttons at the bottom of this page!

  • Link: Using hypertext, a link is a selectable connection from one word, picture, or information object to another. In a multimedia environment such as the World Wide Web, such objects can include sound and motion video sequences. The most common form of link is the highlighted word or picture that can be selected by the user (with a mouse or in some other fashion), resulting in the immediate delivery and view of another file. The highlighted object is referred to as an anchor. The anchor reference and the object referred to constitute a hypertext link.

  • Link Bait: A webpage with great, interesting content that people will share with others. They may share it through email, or over Facebook or Twitter, or even social news and bookmarking sites like Reddit or Digg. The link bait may depend on your market; it could be an interesting infographic, a funny video or even a picture of a cat with some text on it. Depending on who links to it, creating link bait is vital for creating a high search rank.

  • Link Building: The process by which you increase the amount of links to your website. It may involve generating more interesting or newsworthy content, creating a blog, asking clients to link, plus many other techniques. It is the goal of SEO to build many good links to a website.

  • Link Popularity: A measurement of the number and quality of sites that link to a given site, especially as cataloged in a search-engine index.

  • Link Text: See Anchor text.

  • Link Farm: A website exclusively devoted to listing a very large number of links without groupings, categories, or structure. These sites are largely discredited by major search engines, and your site’s engagement with one can potentially lead to ranking penalties.

  • LinkedIn: A business-oriented social networking site for professionals. Much like Facebook, LinkedIn allows members to connect with other users on the network, share status updates, and participate in groups and chats, although with a career focus.Listings – A listing is a website’s presence in a search engine or directory, and is not necessarily indicative of its search-engine positioning.

  • Long Tail: Many terms are searched for through search engines, and many people search for the same things. As these terms are so popular, it is very difficult for a starter company to compete against the established websites. However, on the other hand, there are a vast amount of terms that are searched for relatively rarely. These terms are said to be part of the ‘long tail’, as when plotted on a graph the terms are searched for infrequently, but there are many of them. It is far easier for a starter company to rise to the top of the results with long tail keywords, albeit with fewer potential searchers.

  • Loyalty Program: A loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer advanced access to new products, special sales coupons or free merchandise.

References:

#Glossary #SearchMarketing #SocialMedia #GrowthHacking #BusinessGrowth

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