eCommerce Bells and Whistles - Part II
Previous post: eCommerce Bells and Whistles - Part I
Adaptation is the key to survival! Since technology is a vital fuel for powering the business growth, therefore, keep these ideas in mind as ways to add something extra to capture more customers.
Personalization and recommendation technology: Using the product recommendation software as a solution that helps refine, understand and sometimes even anticipate a shopper’s preferences and needs in a way that creates a more personalized experience.
Smart Autocomplete (or Smart Autofill): Predict what your visitors want as they type.
Intelligent Search (aka Personalized Search): The search engine tracks the individual user's search behavior and adapts its algorithm to their habits.
Voice search (or Voice-enabled Search): It allows the user to use a voice command to search the Internet, or a portable device.
Dynamic Navigation: It allows a navigation menu to update automatically, based on the state of a website's content. Consistency between Search and Navigation provides the best customer experience and results in faster findability and increased conversions.
Scan and Shop: This function uses image recognition and augmented reality technology to identify your products in catalogs and advertisements. Users are then able to purchase the items directly through the app or see which stores have the item for sale.
Visual Search: Visual search engines can significantly bridge the divide between end-user search capabilities and the product in view.
Virtual Shopping (3D Shopping Mall): Your own online shop with an impressive 3D look, that will make your customers think they are physically there.
Branded Video: 73% of all consumers are more likely to make a purchase after watching videos explaining a product or service.
Site Search solution with customizable options and adjustable criteria: Shoppers can use a single (or multiple) criteria to narrow their choices, allowing for more targeted searches and easier conversion.
"You cannot wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store." -Paul Graham, Co-founder of Y Combinator