eCommerce Bells and Whistles - Part III

Previous posts: eCommerce Bells and Whistles - Part I, eCommerce Bells and Whistles - Part II

Do you want to drive more traffic and sales to your eCommerce site? Do you want to get better results from customer acquisition, conversion and retention? If yes, then you need to continuously improve every aspect of the website. Below are some additional features to boost its design and user experience:

  • Social Sign-in: 73% of users prefer to sign in to a site with social login, as opposed to providing an email address and creating a new account. Convenience is everything!

  • User-generated Social Content: Flaunt social sharing photos, video and text updates about your products or service regardless the content is positive or negative.

  • Share Plugins: Including popular social sharing buttons on product pages -- Facebook Like button, a Twitter tweet button, etc.

  • Social Based Comment Systems: Social based comment systems like Facebook and comments are robust tools for making the experience of commenting on content and having conversations with other commenters more engaging and credible.

  • Trend Barometer: Incorporate popular product feed to reach specific customers and highlight what’s trending among their social circles and networks.

  • Post-sale Communication or Survey: High levels of customer satisfaction are strong predictors of customer retention, customer loyalty, and product repurchase.

  • Customized Push Notifications: Offer freebies and discounts on commemorative days such as anniversary, birthday, special holidays and celebrations.

  • Price Tracker: Provide price drop and availability alerts to set up a price watch directly from the product page. It tracks any product for your customers and notify them once the product dropped below their desired price(s).

  • Add to Calendar button for purchase and delivery reminders: Insert Google Calendar, iCal and Outlook to add events in the selected calendar.

  • Time to Reorder Alert: Re-engage inactive prospects and customers with purchase reminder and discounts.

"eCommerce leaders will have to keep with these changes (and others) to survive and stay ahead.” ~ Linda Bustos

#eCommerce #eCommerceMarketing #CustomerSupport #CustomerRetentionandLoyalty #ContentMarketing #BrandStrategy #BrandMarketing #BusinessGrowth #GrowthStrategies

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