Keeping up with Digital Commerce - Part I

Online sales numbers keep getting bigger each year! According to Adobe Digital Insights, Cyber Monday 2016 set a new record with a final tally of $3.45 billion in online sales, up 12.1% from last year. Just a few days prior, shoppers spend $1.93 billion on online Thanksgiving sales, while Black Friday totaled $3.34 billion, up 22% on last year, and surpassing the $3 billion mark for the first time.

Those numbers are undoubtedly impressive, but they should not come as a surprise. People choose online shops, because they can save time and money. Below are the top 10 reasons why we prefer to shop online:

1. Convenient - Oh look! What is that in your hand?

2. No time limits or restriction - Never need to think about the store hours again.

3. Simple and stress free - With a few taps or clicks and voilà, you are done!

4. A wide variety of selections - Currently, there are over 1.8 millions wireless headphone products listed on Amazon. Still not satisfied? Just hop on over to the international commerce sites for more options.

5. Product research and comparison made easy - Information at your fingertips (Bill Gates was spot-on!).

6. No (or very little) effort required - You can complete a purchase before you even finish reading this article.

7. Make long lines and crowds the things of the past - Unless you enjoy the experience! No judgement here.

8. We are discreet - You are safe from the prying eyes staring down at the items you have in your hands.

9. Fewer expenses - Plus, you can be in your bathrobe (or less) and no one cares.

10. Easy retrieval of purchase history and transaction records - You can find the answers such as, "How much did I spend on the iPhone case?" or "What was the name of the hand soap I bought last month?"

Since we are near the end of 2016, the next multibillion dollar question is: What are the hottest trends in the world of digital commerce for 2017?

Well... Let's find out together in the next article. 😊

"People don't call it e-commerce anymore. It's called omni-commerce, and it's the idea that digital permeates every step of the purchase chain from product discovery to trial to pricing to actual purchase." ~ Tolman Geffs


#eCommerceMarketing #eCommerce #RetailBusiness #MarketingStrategy #Mobile

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