The Ultimate eCommerce - Content is king
Content is what?!!!??! The king?
Back in January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He stated, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting...”
Needless to say, he was correct in his predictions.
Adding intriguing and engaging (even useful) content is important, because it can be a powerful tool to market a brand and catapult the notoriety of your eCommerce activities.
Here are some content items to include on separate pages in your eCommerce site:
Content - Blog and Media Pages
Product reviews and showcases
Interviews with people who have used your products
Blogs of recent events and news
Tutorials such as How to ...
Radio, webcast or podcast postings
Social sharing options for your blog posts
Customers' or followers' comments and questions
Lists that relate to your products
Insider company information to connect with your customers
Areas for people to submit their own content for competitions and drawings
An external resources page -- Facebook, Twitter, Pinterest, etc.
Articles about the state of your industry
Lastly, I know what you're thinking... I too agree the design of Moschino menswear is seriously tacky!
“Content - Be Real, Be Brief, Be Great!” ~ Unknown