The Ultimate eCommerce - Landing Page
This is the third installment of The ultimate eCommerce series. The intent of these articles is to provide a clear and concise account of the essential elements for a successful eCommerce website.
Landing Page
A highly visible business or brand name
An unique logo
Search box - The search box should be located on every page of your website. It should also be located in the same place on every page for consistency.
Tabs for each product category - assuming your have more than one type of products
Promotional graphics and links on the homepage
Customer sign in link
Email signup link
Links to the most popular products
Display any specials, promotions or free shipping options
Calls to action to drive people to important sales pages
Links to recent purchases and popular products
An area to search for popular brands
A store finder if it is applicable
Customer service link
Live chat
Relevant social media links such Facebook, Instagram, Twitter, Pinterest, etc.
Language translation options and the ability to choose a specific language to translate to
Ensure your homepage perform seamlessly on all popular browsers and mobile devices
19. And last but not least, the lightbox popup - I must admit that I have mixed feelings regarding this feature. Businesses have reported more emails being captured from their visitors, but I find it annoying. So use it at your own discretion.
" Remember - Every "mistake" a user makes is not because they're stupid, but because your website sucks." ~ Peep Laja, Founder of ConversionXL
#eCommerce #BrandStrategy #BrandMarketing #MarketingStrategy #NewMarketEntry #ProductDesign
